Cheeky Humor of Vintage Canadian Tire Catalogues



Wherever you go in Canada, you’re probably not far from a Canadian Tire location, a retailer that carries auto parts, sporting goods, hardware and some appliances, clothing and all manner of other goods.  Canadian Tire is so popular it even has its own pseudo-currency — Canadian Tire Dollars — that are both usable and collectible.  Many of the retailer’s older advertisements featured humorous bits — some slightly suggestive — as illustrated by these Spring and Summer catalogs across the years. (I’ll post later some others from Fall and Winter editions of the C.T. catalogs.)














39 responses

  1. The artistry and history in these posters and ads show us a simpler, quieter time of life, and that brings a sigh of relief on hectic days. The paintings and colors remind us printers/publishers how time-consuming and creative the process used to be, but the quality was so worth it!

    • Dan, thanks for mentioning this and I believe I’ve seen that post by Wendy previously. Vintage magazine cover illustrations and the like showed a great deal of artistry and were a wonderful form of popular art!

  2. What a great post! Thanks to Dan for sending my over here. The old Canadian Tire illustrations are some of my favourites. Very nostalgic! I only wish this type of illustrated advertising hadn’t fallen by the way side. Catalogue covers today are so boring with their generic-looking photos. There’s no creativity or whimsy or fun anymore.

    And I happen to have a drawer full of Canadian Tire money!

  3. I’ve lived in Canada all my life and never saw a Canadian Tire when I was growing up. I had no idea they were putting out catalogues in the 50’s. All I can conclude is that it was only central Canada or back further east. Or my lack of powers of observation – always a possibility.

  4. Ahaha, one thing I love about WordPress is that I get pointed to great stuff like this when a fellow blogger likes some post of mine! These are hilarious, in a totally different way than the stuff I see in Japan. Where did you find them?

    • Hi, Jonelle, yes, the serendipity of WordPress is cool in just the way that you mention! I rummage around here and there and find things that interest me and that I think others might also enjoy. Hope your stay in Japan is terrific!

  5. Pingback: Cheeky Humour of Vintage Canadian Tire Catalogues « O’ Canada | Dark Pines

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