Cheeky Humor of Vintage Canadian Tire Catalogues



Wherever you go in Canada, you’re probably not far from a Canadian Tire location, a retailer that carries auto parts, sporting goods, hardware and some appliances, clothing and all manner of other goods. ย Canadian Tire is so popular it even has its own pseudo-currency — Canadian Tire Dollars — that are both usable and collectible. ย Many of the retailer’s older advertisements featured humorous bits — some slightly suggestive — as illustrated by these Spring and Summer catalogs across the years. (I’ll post later some others from Fall and Winter editions of the C.T. catalogs.)




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39 responses

  1. The artistry and history in these posters and ads show us a simpler, quieter time of life, and that brings a sigh of relief on hectic days. The paintings and colors remind us printers/publishers how time-consuming and creative the process used to be, but the quality was so worth it!

    • Dan, thanks for mentioning this and I believe I’ve seen that post by Wendy previously. Vintage magazine cover illustrations and the like showed a great deal of artistry and were a wonderful form of popular art!

  2. What a great post! Thanks to Dan for sending my over here. The old Canadian Tire illustrations are some of my favourites. Very nostalgic! I only wish this type of illustrated advertising hadn’t fallen by the way side. Catalogue covers today are so boring with their generic-looking photos. There’s no creativity or whimsy or fun anymore.

    And I happen to have a drawer full of Canadian Tire money!

  3. I’ve lived in Canada all my life and never saw a Canadian Tire when I was growing up. I had no idea they were putting out catalogues in the 50’s. All I can conclude is that it was only central Canada or back further east. Or my lack of powers of observation – always a possibility.

  4. Ahaha, one thing I love about WordPress is that I get pointed to great stuff like this when a fellow blogger likes some post of mine! These are hilarious, in a totally different way than the stuff I see in Japan. Where did you find them?

    • Hi, Jonelle, yes, the serendipity of WordPress is cool in just the way that you mention! I rummage around here and there and find things that interest me and that I think others might also enjoy. Hope your stay in Japan is terrific!

  5. Love this! I have never even thought of Vintage Canadian Tire Catalogues till today when I was in a store and they had pictures on display. Now I want some ๐Ÿ™‚ thanks for sharing.


  6. Pingback: Cheeky Humour of Vintage Canadian Tire Catalogues ยซ O’ Canada | Dark Pines

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