Before it was known as Air Canada, Canada’s major airline was called TCA or Trans-Canada Air Lines. The leading railway companies in Canada — particularly Canadian Pacific and Canadian National — played an early major role in connecting the far-flung dots within that country’s vast borders. In 1937, one of those rail companies, Canadian National, in an effort to diversify, formed TCA thereby filling another vital transportation niche to serve Canada’s expansive geography as well as beyond. In 1965, TCA changed its name to Air Canada. These stylish travel posters from before 1965 (when its name was changed to Air Canada) harken back to TCA’s first few decades as a national flag air carrier.
Temperatures this far south, as well as the extreme cold gripping much of eastern Canada this week, leave no doubt that we’re deep in the heart of winter. Because of this, my thoughts turn toward skiing, ice skating, hockey and other winter recreations and the many places above the 49th parallel — among them Banff, Quebec, Whistler, the Laurentians and Jasper — that are popular destinations for cold weather and snowy pastimes. So, I thought I’d share some retro travel ads and posters touting these places and this season’s activities. Many of these are from the Canadian Pacific Railway, which engaged in a wide range of travel promotions for locations throughout Canada (and beyond). The vivid graphics work their magic by conveying visions of boundless wintry pleasures. Among the more distinctive of these works are those by Peter Ewart and Roger Couillard, two of the more notable artists commissioned for their attractive illustrations. More Canadian Pacific travel posters may be seen here on an earlier O’Canada Blog post.
Image Credits: Library and Archives Canada; Canadian Pacific Railway Archives